I am back with a new post on Italian makeup brand NOUBA Makeup, which has recently launched in Ireland. I was very kindly some of the following information about Nouba by Market Match PR and some information I got from CosmeticsOnline.ie.
We are delighted to announce the launch of this brilliant Italian makeup brand in Ireland. NOUBA was created by Rosy Armanini in 1978 after a visit to one of the Nuba tribes in Africa. Known for their extraordinary body paint used by tribes members to celebrate rituals, Rosy was inspired by their bright and bold use of colour. Nouba is also reflective of the French word ‘nouba’ meaning ‘live it up’!
NOUBA Makeup Launches in Ireland
NOUBA was created by Rosy Armanini in 1978 after a visit to one of the Nuba tribes’ in Africa. Known for their extraordinary body paint used by tribes’ members to celebrate rituals, Rosy was inspired by their bright and bold use of colour. Nouba is also reflective of the French word ‘Nouba’ meaning ‘live it up’!
Who is the NOUBA Woman?
The NOUBA woman is a true diva, looking to express and transform herself and incorporate colour into her daily life. She is dynamic, original, creative and evocative in her appearance, she is innovative, and fearless.
NOUBA harnesses these characteristics and provides women with the tools to express their individuality and plurality. NOUBA products allow for thousands of interpretations, providing women with the ability to explore their own creativity.
Rosy believes that every woman belongs to the same tribe regardless of their ethnicity, cultural background or artistic expression and has created a brand that celebrates femininity by providing women with flexibility in their self-expression.
What Makes NOUBA Different?
NOUBA has found the perfect blend of science, beauty and innovation. NOUBA’s cutting edge approach always looks for new visions and expressions of beauty through the creation of multifunctional products. They are known for their versatility, their performance and their top-quality active ingredients
NOUBA makeup will boost your creativity and makeup application skills with their selection of high-quality makeup products such as eyeshadow duos, mascaras and flawless foundations. Go bold with rich pigmented shades or become a bronzed goddess with the range of baked bronzers and highlighters – there are so many different looks to be embraced with NOUBA makeup.
The Science Behind It All
We are all looking for highly ‘pigmented’ makeup, but what does pigmented mean? And how does it affect the quality and coverage of your makeup? Pigment, put simply, is another word for colour. All makeup is pigmented except for that which is white. The size of the pigments in your makeup determines the richness of its colour; so, your eyeshadows would contain smaller pigments than your loose setting powder.
NOUBA uses Micronised Pigments in their products. Micronised pigments are about 40,000 times thinner than a strand of hair! This makes the colour in your product dense and bold, meaning a little goes a long way! It also enables your product to spread evenly across the skin and allows for easy blending.
These micronised pigments are also coated in sugars. The sugars mimic the sebum membrane in the skin, that which produces natural oils to keep your skin smooth and supple. They are also hydrophilic, meaning that they attract water and help to hydrate your skin.
About the Nuba Tribes
The Nuba people consist of numerous tribes that live in an area of Sudan’s Southern Kordofan Province known as the Nuba Mountains. Though the Nuba people originate from various places and speak a selection of languages, their shared geography has led to the collective classification as the Nuba people.
The Nuba people reside in one of the most remote and inaccessible places in all of Sudan, the foothills of the Nuba Mountains in central Sudan. At one time the area was considered a place of refuge, bringing together people of many different tongues and backgrounds who were fleeing oppressive governments and slave traders.
The Nuba Mountains mark the southern border of the sands of the desert and the northern limit of good soils washed down by the Nile River. Many Nubas, however, have migrated to the Sudanese capital of Khartoum to escape persecution and the effects of Sudan’s civil war. Most of the rest of the 1,000,000 Nuba people live in villages and towns of between 1,000 and 50,000 inhabitants in areas in and surrounding the Nuba mountains. Nuba villages are often built where valleys run from the hills out on to the surrounding plains, because water is easier to find at such points and wells can be used all year long.
The Nuba people are primarily farmers, as well as herders who keep cattle, chickens, and other domestic animals. They often maintain three different farms: a garden near their where vegetables needing constant attention, such as onions, peppers and beans, are grown; fields further up the hills where quick growing crops such as red millet can be cultivated without irrigation; and farms farther away, where white millet and other crops are planted. A distinctive characteristic of the Nubas is their passion for athletic competition, particularly traditional wrestling.
The strongest young men of a community compete with athletes from other villages for the chance to promote their personal and their village’s pride and strength. In some villages, older men participate in club- or spear-fighting contests. The Nubas’ passion for physical excellence is also displayed through the young men’s vanity—they often spend hours painting their bodies with complex patterns and decorations. This vanity reflects the basic Nuba belief in the power and importance of strength and beauty.
There are a number of products currently available in pharmacies nationwide and also on CosmeticsOnline.ie. I will share some of my picks below. I’m really looking forward to seeing more from this brand and what they can and will bring to the beauty market, especially in Ireland.
NOUBA Blush on Bubble – Baked Blush – RRP €24
A range of translucent, natural shades to highlight the complexion and to obtain a classic bonne mine effect. Designed to provide a healthy and flattering glow. Modular texture, silky and soft, leaving a delicate veil of colour on the cheeks. Talc-free formula. Baked blush with a modular payoff. Available in the matte or pearly finish. Long-asting wear without smudging.
This talc-free formula exalts the freshness of the colour. Jojoba oil and vitamin A esters give the blush it’s soothing and anti-aging property. Spherical powders and soft-focus complex ensure smoothness and luminosity. Available on CosmeticsOnline.ie.
Natural toned blushers are my favourite, so it’s no surprise that these baked blushes are among my picks. I love the sound of the them, and the shade selection on Cosmetics Online looks pretty great too.
NOUBA Water Resistant Eyeliner – RRP €18
An ultra-fine Pen liner with a slim, soft, felt tip. Outlines instantly the eyes with a precise and intense line. The extremely liquid formula is easy to apply, dries immediately and avoids smears. An ideal tool to create a graphic make up. The long-lasting hold without fading is guaranteed by the flexible polymers. Water-resistant. Matt finish. Precise, defined line and deep colour. Long-lasting hold without smudging.
The film forming agents create a flexible film and ensure a long-lasting hold. Extra liquid formula with ultra-fine pigments for an immediate payoff. Dermatologically tested. Available from CosmeticsOnline.ie.
The sound of this eyeliner reminds me of my beloved Catrice It’s Easy Tattoo Liner, just with a higher price tag. I love a good liquid eyeliner and I expect a lot from my liner too, mainly that it be long-lasting, super black, matte and waterproof. Waterproof is an essential in any eyeliner for me and I’m hopeful that this one lives up to it’s claims. I will definitely be picking this up for sure.
NOUBA Hero Product – NOUBAGLOW Highlighter Stick – RRP €27
Innovative all over stick created to obtain a lightweight dewy finish. It’s special jelly-like formula, rich in micronized iridescent pigments, gently glide on the face, guaranteeing an extraordinary radiant look. Noubaglow is the perfect solution to create an incredible light play on the skin, eyes or lips.
Immediate coverage. Extra thin film. Matte and velvety finish. No transfer. Vitamin E ester ensure antiaging properties. Borage oil makes the texture soothing and highly softening. Silicone elastomers create a creamy and flexible film to avoid smudging or cracking.
The high concentration of micronized pigments grants an immediate payoff. The modular evaporation of volatile substances, fixes the colour to the lips creating a light and weightless film. Delicately vanilla scented formula. Dermatologically tested. Available from CosmeticsOnline.ie.
This product is an all-over maxi stick conceived to release an instantly dewy glow on the skin. It’s gel-like texture gives sheer coverage that lasts all day.
- Perfect glide and pure colour release
- Micro-reflecting particles give the face an evanescent brightness
- Special silicone filming polymers give the perfect adherence to the skin
- Natural gels give the texture an extraordinary creaminess sensation
- Film-like resins guarantee perfect sealing throughout the day
- Emollient oils giving the skin softness and hydrating sensation
NOUBA Ideale Hydrostress Foundation – RRP €36
An innovative creamy perfecting formula that enhances the skin appearance, delivering an intense comfort sensation on your face. It’s special coated micronized pigments combined with a soft-focus complex ensure a sheer-to-medium coverage and an immediate blurred effect.
The unique formula, rich in soft natural waxes and precious soothing oils, keeps your skin supple and protected. With an effortless application that can be done directly with your fingertips, its nourishing texture provides a long-lasting natural finish. IDEALE overcomes all the limits that are expected from a foundation: it guarantees a high comfort level, a flawless radiant finish, and a stunning allure. Especially created in order to guarantee a pleasant feeling of hydration and nourishment of the skin.
Available in 16 infused colours, every single shade unequivocally extends over multiple skin tones. Skin perfection fluid foundation. High comfort levels. Medium coverage. Natural radiant finish. Instant blurred effect.
Coated micronized pigments ensure a perfect blurred effect. A special blend of natural waxes (Jojoba, Sunflower, Acacia Flower) gives the texture a luscious melting sensation, leaving a sumptuous protective veil over the skin. It acts as an emollient and regenerating ingredient for damaged skins.
Soft-focus complex assures a flawless coverage of skin imperfections. Nourishing precious oils guarantee high comfort levels. Spherical powders give the product a perfect spreadability. A balanced blend of reflecting microparticles reveals the skin’s natural allure. Available from CosmeticsOnline.ie.
NOUBA Magic Powder 19 Illuminating Loose Powder – RRP €35
Volatile translucent finishing powder, impalpable and magical. The complexion will be smooth, illuminated and your make up will be fixed for the whole day. It’s light and the silky film will not be felt on the skin. Volatile matting powder for a flawless finish. Perfect to fix makeup. Recommended for photo ready makeup.
Enriched with micronized pigments and spherical powders for a flawless film. Jojoba oil is known for its soothing and softening properties. The soft-focus complex minimizes optically the skin imperfections. The special lamellar particles provide a unique, smooth and silky feeling, as well as a fabulous illuminating effect on the skin. Dermatologically tested. Talc free. Available from CosmeticsOnlne.ie.
This sounds gorgeous! I love a good powder – especially when it gives a luminosity to my skin. I have dry skin and while I am not against mattifying powders, I definitely prefer those that can give a luminous, healthy, radiant glow and finish to my skin. I always set my foundation, I hate when it feels sticky/tacky and so setting it is essential for me and this powder sounds like it will set it, but not give me a powdery finish. My skin/base will still retain a glow – which for me, is perfect.
NOUBA Millebaci Liquid Lipstick – RRP €23.50
An unforgettable lip colour: a unique kiss-proof formula created to leave only emotions and no traces. A sumptuous lip colour enriched by pure pigments for an intense colour release. It’s soft texture provides a truly mat finish and delivers a lightweight film. The unique formula contains soft waxes and precious emollient oils to guarantee nourished lips.
No transfer and waterproof formula. Its peculiar applicator perfectly defines the thinner lips as well. Available in more than 50 infused shades.
Softening Silicone elastomers create a creamy and flexible film to avoid smudging or cracking. The high concentration of micronized pigments grants an immediate payoff. The modular evaporation of volatile substances, fixes the colour to the lips creating a light and weightless film. Delicately vanilla scented formula. Dermatologically tested. Available from CosmeticsOnline.ie.
It’s no secret that I love matte lipsticks, and I love liquid lipsticks, so both in one is a winner for me. My absolute favourites are Lisa’s Eldridge’s and Pat McGrath’s lipsticks. They are the creamiest matte lipsticks I have ever used – they are amazing. They are non-drying, comfortable, longwearing, and for matte lippies, they are quite creamy too. I’m hopeful that these lippies by Nouba will have a similar creaminess and be just as comforable as both Lisa’s and Pat’s lipsticks, a big expectection, I know!
NOUBA Noubamore Second Skin Foundation – RRP €42
Noubamore is more than just a foundation, it’s a beauty elixir for flawless skin. Just a few drops to get a second skin finish. Thanks to its formula enriched with unique coated pigments, Noubamore melts with the skin delivering an incomparable smoothness. Finish matt and long-lasting results. High tech elastomers guarantee a second skin comfortable wear and a smooth, extra long-lasting finish.
Formula enriched with Jojoba Extract well known for its smoothing and soothing properties. Noubamore is the soul mate of every skin. Buildable coverage. Water resistant, non-transfer formula. Preservative free. Available from CosmeticsOnline.ie.
NOUBA Staminal Foundation – RRP €42
All day long, lightweight, fluid foundation able to create a smooth, dewy and uniform finish. The texture blends perfectly giving a desirable coverage to emphasizes the natural complexion. Silk and soft special formula for a hydrating, energizing and comfortable sensation. Foundation with matt and luminous finish. Smoothens the skin. Modular coverage. Dewy and uniform film. Longllasting. Airy texture.
This formula is enriched with micronized pigments for modular coverage, without heavy feel. Creates a thin, airy and uniform film. It contains apple stem cells extract known for its regenerating action. A mixture of vitamins and the hyaluronic acid act as moisturizing and energy booster. It contains natural gums for an immediate tensor effect. Slightly scented. Dermatologically tested. Available from CosmeticsOnline.ie.
Out of all three foundations – this is my favourite, going by the description of it! Dewy? Smooth? Eh yes please! I love a dewy foundation, and NARS Sheer Glow is probably the dewiest one that I have, but this sounds like it could be similar, if a little lighter. I’ll definitely be checking this out in store and hopefully be able to get a sample to try it a few times so I can see what it is like and if it lives up to my expectations!
Have you tried anything by Nouba? What product(s) are you excited to try? I’d love to know your thoughts/experience with the brand and their products!
Thank you for reading, until next time, take care xx